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Higher Education Marketing SEO Case Study

Marvel Web Solution assisted an academic institution’s in-house writing team in improving their search engine optimization and providing them with continuing SEO consultancy services.

Industry:  Education

Client: Company Name Inc.

Project Commencement Date: February 18, 2017

Project Completion Date: January 25, 2018

Project url:


A national education group is seeking assistance with an ongoing search optimization initiative for bar exam preparation. The website also has a history of penalties due to the prior business engaging in blackhat SEO practices.

Opting Our Services

Stellar Solutions for Higher Education Marketing


Search engine optimization (SEO) is a complex process that relies on various factors. We were able to aid this customer by resolving difficulties that had been holding them back and by suggesting fresh approaches to old problems.


This customer needed advice on how to improve the performance of their website. They realized their existing approach wasn’t working, so they sought outside advice on how to proceed. We reworked their digital marketing plan to include both on-page and off-page SEO strategies.

Local SEO

The majority of the client’s inquiries came from people near the institution. Therefore we developed a local SEO plan. We want to emphasize the terms that this local audience uses in their searches throughout the site.

Google My Business

If you own a business, you should use Google My Business to get your name out there, especially on Google Maps. When you list your company on Google My Business, you provide search engines and potential clients access to more detailed information about your business.


  • We assisted the client’s online operations with ongoing SEO and digital marketing guidance.


  • Multiple non-search engine optimized pages have been reworked and revamped.


  • Marketing efforts focused on online communities likely to need clients’ bar exam services.

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