Autism Nonprofit Web Design & SEO Case Study
Marvel Web Solution created a new WordPress website to showcase the client’s nonprofit more brightly. Their new website displayed videos and all of their services. We created a better user experience and a responsive website for users to find information on their website quickly.
Industry: Autism Nonprofit Web Design
Client: Autism Research Texas
Project Commencement Date: September 10, 2024
Project Completion Date: May 29, 2024
Project url: https://www.autismresearchtexas.org/
Challenge:
A nonprofit organization required a revamped website that was both more user-friendly and informative for potential donations.
Opting Our Services
Stellar Solutions for Nonprofit Web Design
WordPress Website Design
The customer wanted a new, more visually appealing website that better describes the nonprofit’s work. We built their new site with WordPress since it’s a user-friendly content management system (CMS) that customers can upgrade on their own in the future. We could offer the client a website that was more aesthetically pleasing and more effectively optimized for search engine results.
Google Analytics
You can learn a lot about your website’s visitors’ demographics and browsing patterns by using Google Analytics. We assisted the customer in setting up Google Analytics statistics, which revealed the most popular pages of their website and the demographics of those who visited. The data included in these reports will undoubtedly help guide the client’s future digital marketing strategies.
Facebook Ads
Online advertising with Facebook Ads is quite effective. Facebook’s Ads Manager allows you to zero in on specific demographics to ensure the correct people see your ads. Using a Facebook advertising campaign, we increased this client’s brand recognition by attracting new visitors to their website.
Google Tag Manager
Perhaps you are already familiar with Google Analytics and its ability to report your website’s demographics and user behaviors, but have you heard of Google Tag Manager? Understanding your website’s visitors is the next stage, and Google Tag Manager (GTM) is the tool to get you there. We could aid this customer by adding tags to keep track of new contact queries. This gave them insight into the source of this enthusiasm.
Results
- Built a better, more engaging website for the client.
- Promoted the brand and attracted new customers through Facebook advertisements.
- With the help of Google Tag Manager, we have increased our efforts to report on the client’s website and online endeavors.
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